Objective:
Developing a comprehensive visual identity for the prestigious Theatre University known as the "Moscow Art Theatre School" This esteemed institution boasts a legacy of nurturing renowned actors and actresses, underscoring its historical significance.
The university comprises three distinguished departments: the Acting Department, the Department of Scenography and Theatre Technology, and the Producing Department.
In the process of crafting the identity, paramount importance was placed on preserving a sense of continuity to accentuate the institution's illustrious history. This involved creating an English rendition of the logo and employing a strategic use of color to distinguish each department. The approach seamlessly integrates contemporary design elements with those rooted in tradition, ensuring a harmonious representation of the institution's identity.
The letter "M" has been strategically chosen as the initial letter of the university's name, serving as a distinctive graphic element within the visual identity.
